KUALA LUMPUR – In line with the agency’s agenda to unravel the forces shaping the future of marketing, PHD Malaysia launched its latest thought‐leadership publication and documentary, ‘Merge | The closing gap between technology and us’ at an event for its clients and partners. Held in Kuala Lumpur on January 16, the conference drew an audience of 115 delegates from the marketing industry, all of whom received a copy of the publication as well as insights on how to better prepare their strategies for what’s to come.
The network’s thought‐leadership publication, ‘Merge | The closing gap between technology and us’, sets out how technology and human evolution has progressed since the 1950s and how technological advances over the next 25‐35 years will reshape society and the marketing industry. Drawing on insights and foresights of experts including world‐leading inventor, author and futurist (and writer of the foreword), Ray Kurzweil; Facebook’s COO, Sheryl Sandberg; futurologist Dr Ian Pearson; and Microsoft’s UK chief envisioning officer, Dave Coplin, Merge discusses the five stages of the evolutionary road between 1950 and 2050, culminating in technology and humanity fusing together both symbolically and literally.
At the launch event, guests heard from the agency’s Head of Strategy and Platforms, Jessey Chew, on the impact of Merge on the role of marketing and the opportunities that are emerging as a result, before watching the network’s Merge documentary.
Speaking about the year ahead, Ooi commented: “2018 will bring about a host of new technologies that will both challenge the industry, as well as present new opportunities for those willing to invest in innovation and take a bold first step. At PHD Malaysia, we believe in finding a better way for everything we do, and that’s exactly our approach for the year ahead as we guide our clients on their growth journeys, helping them to navigate this exciting Merge.”
‘Merge | The closing gap between technology and us’ is available for purchase on Amazon and via the PHD Media app.
In main photo are Eileen Ooi-Head, PHD Malaysia, and Ranga Somanathan – CEO, OMG Malaysia and Singapore.