CANNES – Multi-awarded campaign ‘Clever Buoy’ by M&C Saatchi for Optus took the sole coveted Titanium Lion for the region.
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The campaign featuring the world’s first shark detection buoy also already has three Gold Lions for Mobile, Cyber, PR, and an Innovation Lion in its bag. This device can alert beach loving Australians if there is any threat of a shark attack by sending signals from underwater to the lifeguards using the Optus network.
Here is the full list of winners:
