HONG KONG – McCann Hong Kong CEO chief creative officer adds his name to the agency, which will rename and be recognized as McCann & Spencer, effective January 23.
Charles Cadell, President, McCann Worldgroup Asia Pacific; “Spencer has been a key driver in transforming the Hong Kong office to be recognised globally for its creative prowess. Spencer’s reputation and connections also lends itself to attracting not only the best talent in Hong Kong, but Asia and beyond.”
“Creative leadership across our Network and the quality of delivery is a major focus for our business. As a Network we’re very excited by the direction taking place in Hong Kong,” he said.
Wong said on the decision: “Creativity is at the core of what we do as a network for our clients’ business. Creativity has been embedded in McCann since 1912. I’m very proud my name, Spencer, will become part of the agency’s name in Hong Kong, a reinforcement of our commitment that Creativity will remain a priority to our clients and business partners.”
“Hong Kong and China’s communication markets are rapidly diversifying. In order to meet this need, we will enhance our capabilities and resources over the coming months to meet our ambition of remaining Hong Kong’s number 1 creative agency. I’m very excited by this re-set in the company,” Wong added.
Wong joined McCann Hong Kong in early 2006 as executive creative director for Greater China, and was soon promoted to managing director Hong Kong. With TH Peng’s departure in 2012, Spencer succeeded as the CEO and chief creative officer of McCann Hong Kong. Effective January 23, Wong will become CEO and creative chairman for McCann & Spencer.
Under Wong’s leadership, McCann Hong Kong continues to be the most creatively awarded agency in Hong Kong, a title it has held proudly since 2007, along with helping China win their first Grand Prix in Cannes in 2009. Award recognition has come to clients such as Coca-Cola, Nike, Wellcome, Café de Coral and HMV.
McCann Hong Kong has been recognized as ‘Agency of the Year Hong Kong’ in 2012 and 2014.
Continued Wong: “With many client loyalties remaining with the people rather than just the Agencies, making the change to McCann & Spencer gives confidence to prospects and existing clients that we will place the best of Hong Kong’s talent on their business.”
