Australia took home the top prize in the Creative Effectiveness Category, with McCann Melbourne winning the Grand Prix for ‘Guilt Trips’ for V/Line.
Six others bagged Creative Effectiveness Lions at the awards ceremony on June 16. Also from Australia were DDB Sydney’s ‘Australia Day’ for McDonald’s Australia and Havas Worldwide Australia and One Green Bean Sydney’s ‘How Brad Pitt’s Bro’ helped Virgin Mobile punch above its weight’ for Virgin Mobile Australia.
Three agencies from United Kingdom also took home Creative Effectiveness Lions:
WIEDEN+KENNEDY London
‘WEAVE YOUR MAGIC’: HOW LURPAK FOUND ITS GLOBAL VOICE
ARLA FOODS
OGILVY & MATHER ADVERTISING London
EXPEDIA – TRAVEL YOURSELF INTERESTING
EXPEDIA
PUBLICIS LONDON
DON’T RAISE MONEY, MAKE MONEY
DEPAUL UK
From Brazil, OGILVY BRASIL São Paulo took home a Creative Effectiveness Lion for its ‘DOVE REAL BEAUTY SKETCHES’ campaign for Unilever.
The winners were chosen from a total of 80 entries in the category.
