SINGAPORE – Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. The agency will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications that will drive relevance and emotional connection.
Asia Pacific represents a significant growth opportunity for Subway, as the brand aims to redefine choice and empower consumers to live a vibrant lifestyle across the region.
McCann Worldgroup will deliver creative and digital solutions for Subway, with the business led from the network’s Singapore office.
Mandy Mak, Regional Marketing Director, Subway Asia Pacific, commented on the win. “McCann Worldgroup impressed us with the strength of their creative approach and their in-depth understanding of Millennials across Asia Pacific. I look forward to working closely with the McCann Worldgroup team.”
“We are very proud of this win and the opportunity to work with such a fantastic brand. McCann Worldgroup has millennials’ programmes embedded in several of our Asia offices and is well-known for our ‘Truth About Youth’ study that rolled-out across 9 APAC markets last year. This is a great chance to fulfil our mission of forging a meaningful role for the brand across a unique millennial audience”, said Nick Handel, CEO, McCann Worldgroup Singapore.