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McCann Worldgroup Philippines once again bagged awards for Radio & Audio work at the 2017 London International Awards (LIA). The agency won the country’s lone Gold Statue for “Dim Dads – Pedro” for client Maggi Magic Sarap.
LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
This year the Philippines brought home 9 of the coveted LIA statues – 1 Gold, 3 Silver and 5 Bronze. The country also attained 1 Finalist.
McCann WorldGroup received one Gold, one Silver and five Bronze LIAs and one Finalist, giving the agency the Philippine’s highest statue count at LIA 2017. TBWA\Santiago Mangada Puno brought home two Silver LIAs for “Correcting History” for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA.
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“I would like to congratulate all the Philippine Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”
Toygar Bazarkaya, LIA TV/Cinema/Online Film Jury President and Chief Creative Officer at We Are Unlimited, Chicago commented, “This is a break out year for Asian work.
The different way of storytelling caught the judges’ attention as the work was refreshing and transcended cultural boundaries.”
McCann WorldGroup Philippines, Taguig
- Gold – Radio & Audio – Script Writing for Maggi Magic Sarap titled “Dim Dads – Pedro”
- Silver – Radio & Audio – Foods for Maggi Magic Sarap titled “Dim Dads – Pedro”
- Bronze – Radio & Audio – Retail for Fully Booked titled “Lives 1 of 4 – Frank”
- Bronze – Radio & Audio – Retail for Fully Booked titled “Lives 2 of 4 – Hanna”
- Bronze – Radio & Audio – Retail for Fully Booked titled “Lives 3 of 4 – Nicky”
- Bronze – Radio & Audio – Foods for Maggi Magic Sarap titled “Dim Dads – Ned”
- Bronze – Radio & Audio – Foods for Maggi Magic Sarap titled “Dim Dads – Rufus”
- Finalist – Radio & Audio – Retail for Fully Booked titled “Lives 4 of 4 – Ben”
TBWA\Santiago Mangada Puno, Makati City
- Silver – Digital – Viral for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History”
- Silver – Integration for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, thirteen GRAND LIAs were awarded:
Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS – Undeniable”.
Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.
Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.
FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke – Red titled “The Line Up Song”.
McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.
Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.
Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.
Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack – Trump”.
The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.
The following companies were honored with the 2017 Global Of The Year Awards:
Global Network of the Year: BBDO
Global Health & Pharmaceutical Network of the Year: McCann Health
Global Agency of the Year: McCann New York
Global Production Company of the Year: AIRBAG, Melbourne
Global Post-Production Company of the Year: The Mill
Global Music & Sound Company of the Year: Factory, London
Global Health & Wellness Agency of the Year: McCann Health India, Delhi
Global Pharmaceutical Agency of the Year: McCann Health India, Delhi
The following companies were honored with the 2017 Regional Of The Year Awards for Asia:
Regional Network of the Year for Asia: Ogilvy & Mather
Regional Agency of the Year for Asia: Cheil Worldwide, Hong Kong
Regional Production Company of the Year for Asia: Tohokushinsha Film Corporation, Tokyo
Regional Health & Pharma Network of the Year for Asia: McCann Health
