TAIPEI – McCann Worldgroup Taiwan has announced the promotion of two senior executives to further the company’s commitment to being the best integrated Creative Agency in Taiwan. Stepping into new roles within the company, current MD Gary Chi and ECD Kevin Yang will serve as CEO and CCO of McCann Worldgroup Taiwan respectively. Both appointments are effective immediately.
In Gary’s new role, he will continue to lead the Taiwan office, focusing on developing the depth of service offerings to meet client’s evolving demands by leveraging his wealth of experience with Taiwanese clients looking to grow in cross-border markets. Kevin Yang will be responsible for overseeing the entirety of the Taiwan operation’s creative output, talent, and profile in order to help drive integration and shape creative direction.
Jesse Lin, CEO of McCann Worldgroup Greater China, commented: “Gary and Kevin are two rare talents. Gary’s superb leadership and strong commitment to our clients has built McCann Taiwan into an outstanding creative agency in the market. And Kevin has been a wonderful creative leader driving many successful campaigns. This promotion demonstrates the network’s support in ensuring the ongoing development of our Taiwan operations. I am confident that Gary and Kevin will lift their office to become one of the best in the region.”
“I have enjoyed working with our team over the past five years to make McCann Worldgroup Taiwan a fantastic growth story in the market. Moving forward, we will leverage our talent and integration strengths to continue our growth by building more successes with our clients and by making McCann one of the best places to work in Taiwan”, said Gary.
Gary joined McCann Taiwan in 2007 as EVP and was later promoted to MD in 2011. During his tenure as MD for McCann Worldgroup Taiwan, Gary has demonstrated his management leadership skills by integrating McCann, Harrison, MRM//McCann and Momentum to drive outstanding organic growth. As a result, McCann Worldgroup Taiwan won Campaign Asia’s Creative Agency of the Year in Taiwan in 2013, Best Digital Agency of the Year in 2014, and Agency of the Year in 2015. An active enthusiast in the advertising community, Gary also served as Chairman of the 2013 Taipei 4A Creative Award Committee and is currently Chairman of Taipei 4A.
Commenting on Kevin’s appointment, Gary Chi stated, “Kevin has done an outstanding job in the past few years. He is a true innovator, a provocateur and an inspiring creative leader. Through a blend of his own creativity and style he has raised industry standards and taken our agency to a whole new level. I look forward to accelerating our growth plans together and, most importantly, fulfilling our mission to help our clients’ brands and businesses play a meaningful role in people’s lives.”
Kevin Yang has served as Executive Creative Director of McCann since 2012. Over the past 4 years, Kevin helped McCann Taiwan win many local brands’ businesses including FamilyMart, YinLu, Panasonic & Tiger Beer. During his career, Yang has also worked with a wide variety of clients including Lexus, Toyota, Citibank, Sony Ericsson, Nescafe, Nissan, HP and Epson.
Gary and Kevin will work alongside Russ Josephs, who recently joined as Group Strategy Director in May. Together, they will build upon McCann’s existing creative and strategic standards for excellence, in order to expand opportunities for future success.
