GLOBAL – The newest McDonald’s spot by its new agency, We Are Unlimited, debuted on Monday with the good old Big Mac as its star.
With a new tagline that is reminiscent of Apple’s “There’s an app for that,” the McDonald’s has launched “There’s a Big Mac for that”. The line coincides with its limited edition Big Mac sizes available in Junior, Regular, and Grand, sending the message that whoever, whenever and wherever you are, it’s always a good time to get your hands on a Big Mac.
In a report by Adweek, McDonald’s clarified that despite the new slogan, it will be retaining its iconic tagline, “I’m Lovin’ it”.
We Are Unlimited is an agency under Omnicom Group that was created last year to solely service McDonald’s after the fast food giant parted ways with its former agency, Leo Burnett.
Following the launch of the spot, McDonald’s is also giving away 10,000 bottles of its Big Mac sauce across its social media accounts.
