LONDON, United Kingdom – The World Media Awards announces the unveiling of their short list today. The awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.
Christine Von Hoerde, International Media Management, Audi AG, is hailed as the first ever winner of the new WMAs Content Leadership & Innovation category, also being announced today. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Christine will receive her Special Award at this year’s WMAs Reception.
The entries were shortlisted by an international team of over 30 senior jurors from leading advertisers, agencies and publishers who, together, reflect the vital importance of collaboration between all three parties for creating effective content-driven marketing campaigns. The jury is headed up by Co-Chairs Stacy Gratz, Global Media Director at Bacardi, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands and Jim Piercy, Creative Director, Customer Studios EMEA/Asia at The Wall Street Journal.
“Competition was fierce for the Content Leadership & Innovation Award and it was incredibly difficult to choose the final winner. Each contender has gone above and beyond to push the boundaries of what great content can achieve. They have all showed real bravery in creating human-centric stories that push emotional buttons and build strong, authentic brands. However, Christine Von Hoerde pipped the others to the post because she consistently demonstrated thought-leadership and an innovative flair, pushing the boundaries to establish new approaches in Audi’s marketing strategy,” said Gratz.
Alex Delamain, President of the World Media Group and SVP, Head of Client Sales and Services at The Economist, adds, “The World Media Group is focused on promoting and supporting the creation of engaging content, both journalistic and commercial – it is the overriding principle that drives everything that we do. This year’s award entries demonstrate exactly that commitment, showcasing content that disrupts, informs and entertains consumers. It is clear that working in close partnership with clients and agencies and leveraging trusted and credible editorial environments significantly increases the success and impact of campaigns.”
Awards Reception: The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 4th April. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous years’ Grand Prix winners, London & Partners, Tata Motors and Shell, as the ‘best of the best’. All shortlisted entrants will receive three free tickets to join the celebration and additional tickets are now available for purchase at a cost of £100+VAT here.
Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.
Automotive
| Brand/Campaign | Entered by |
| Audi e-tron: Bring the e-tron to the Digital Airwaves | PHD Germany |
| Porsche: Porsche Carpool Karaoke | PHD |
| Porsche Brand / Cayenne: Porsche – Sportscar Together Day | PHD Global |
| Rolls Royce Cullinan: The Final Challenge – Cullinan | Fox Network Group |
| Brand/Campaign | Entered by |
| Bombay Sapphire: The Creative Express | OMD EMEA |
| Greater Copenhagen: The Codenhagen Challenge | Copenhagen Capacity |
| Credit Suisse: The Power of Entrepreneurial Thinking | Bloomberg Media Group |
| Samsung Galaxy Note9: Selling a Phone with Hidden Powers | Starcom |
| Samsung Galaxy S9: Make Everyday Epic | Starcom |
| Siemens: Reimagine the Game | The Economist Group |
| Brand/Campaign | Entered by |
| Amgen JAPAC: The Cost of Silence | The Economist |
| Samsung: Next Mobile Economy | WP BrandStudio, The Washington Post |
| Shell: Make the Future Live | MediaCom |
| Brand/Campaign | Entered by |
| Astana Financial Centre: Astana Means Business | Bloomberg Media Group |
| Barclays Corporate Banking: Tomorrow’s Europe | Reuters Plus |
| Credit Suisse: The Power of Entrepreneurial Thinking | Bloomberg Media Group |
| Deutsche Bank: The Economist Group Global Treasury Leaders Programme | El Advisory |
| UBS: Linking Values to Investing | Sparkfoundry |
| Brand/Campaign | Entered by |
| Art Russe Saint-Émilion Grand Cru: The Art of Collaboration | Bloomberg Media Group |
| Formula 1: Unleashing the World’s Greatest Racing Spectacle | Wavemaker Global |
| Gemfields: Show Your True Colours | LuxHub, Havas Media International |
| Pomellato: Looking Back, Striding Forward | T Brand Studio, The New York Times |
| Rolls Royce Cullinan: The Final Challenge – Cullinan | Fox Network Group |
| Brand/Campaign | Entered by |
| DEEP STATE: Deep State Pan-European Marketing Campaign | Fox Network Group |
| EA Sports’ FIFA19: Champions Play Fearless | Electronic Arts |
| Formula 1: Unleashing the World’s Greatest Racing Spectacle | Wavemaker Global |
| Brand/Campaign | Entered by |
| Intel: Forbes AI with Intel | Forbes Media |
| Omen: The Waiting Customer – Geo Targeting + Retargeting | PHD Global Business |
| Samsung: Next Mobile Economy | WP BrandStudio, The Washington Post |
| Siemens: Reimagine the Game | The Economist Group |
| Brand/Campaign | Entered by |
| Big Bus Tours: Oban International & Big Bus Tours – Driving Fast, Long-term Sustainable Growth Around the World | Oban International |
| Greater Copenhagen: The Codenhagen Challenge | Copenhagen Capacity |
| Incredible India: CNBC Catalyst and Incredible India | CNBC Catalyst |
| Korean Air: Pinpoint Precision | T Brand Studio, The New York Times |
| Visit the USA: America’s Musical Journey | Brand USA |
| Visit the USA: Hear the Music, Experience the USA | Brand USA |
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About the World Media Group:
It is a strategic alliance of the world’s leading publications which incorporates The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post and associate members: Moat, Smartology and The Smithsonian. Its aim is to promote award-winning journalism and the role of international media. Visit www.world-media-group.com for further information.
