Guangzhou – Y&R caps off this week with two major appointments in China, namely the return of Michael Xia as Chief Executive Officer Y&R Guangzhou and Luis da Rosa taking on the role General Manager at Y&R Beijing.
Xia returns Y&R Guangzhou after a year running his own consultancy. Well known in China’s advertising scene, Xia started with Y&R Guangzhou in 2004 as General Manager, before being promoted to CEO in 2009, leading Y&R to attract big-name clients including Changhong, China Southern Airlines, Midea, Guang Fa Bank, Arawana. Guiyang IFC, Ping An and Scotts Miracle-Gro.
Rosa (left) joined Y&R in 2013 as the General Manager of Y&R Guangzhou. Prior to that, he was Director of the Brand Communications Department at sporting goods giant Li Ning. Da Rosa has been in brand marketing for over 22 years, in China for a decade, and before that with multinational agencies in his native Hong Kong.
