MANILA – Michael Zhang, the former Chief Strategy Officer of GroupM, return to Ogilvy & Mather China as CEO of Neo@Ogilvy China, the agency’s digital media and performance marketing business.
In his new role, Zhang will oversee Neo@Ogilvy China business across Beijing, Shanghai, and Guangzhou.
He left GroupM in 2015 for a sabbatical. Zhang’s previous roles also include being the President of Mediacom China and Director of Business Development for Maxus. He started as a planner back in 1995 with Ogilvy.
“Michael’s hire is a significant one for Ogilvy & Mather China. He was one of the first people I worked with in China more than 15 years ago, and I am extremely pleased to have him return to Ogilvy & Mather, the place where he started his career, to become part of our core China management team and to drive the next chapter of growth for both Neo@Ogilvy and the O&M Group,”
“It is crucial in this changing environment to have a close alignment between creative, content and media, and I see Neo@Ogilvy as one of the key weapons that will accelerate our digital transformation,” he adds.
