CHINA — After a competitive pitch, DDB Group Shanghai clinched the creative business of Midea, becoming its Agency of Record.
The engagement starts with Midea Air Conditioning Unit, a widely recognized leading air conditioning manufacturer and marketer in China, with annual revenue of RMB 72.7 billion in 2014.
“We like the integrated creative solutions presented by DDB in the pitch. This team demonstrated a solid understanding of the market and consumer, developed an innovative, while also comprehensive business solution, which includes but definitely goes far more than an engaging creative idea. Their detailed and comprehensive approach to consumers, from activation to e-commerce, made us realize this is going to be a reliable partner,” says Su Rong, Marketing Head of Midea Air Conditioning. “We do look forward to the collaboration between Midea and DDB. We believe together we will definitely push Midea to a new height in the market.”
“As a leading brand, Midea has always been pursuing effective solutions which is in line with long-term branding strategy, sharing similar goals that DDB believes, ” said Twelve Tong, Vice President of DDB Group North China.
“As an agency standing in the forefront of the industry, DDB offers creative business solutions, an approach where we harness our Intelligence Unit’s insights to develop solutions that can drive business success for our clients. To DDB, idea is the most powerful force in business, which means, how to use a business solution developed based on an idea to create new business opportunities for clients, is most important, ” added Tong.
