SINGAPORE – March 13, 2014 – Millward Brown today announced the appointment of Nichola Rastrick as managing director of Southeast Asia, succeeding Gonzalo Fuentes who was previously appointed CEO of Millward Brown Latin America. Rastrick, currently managing director, Millward Brown Singapore, will report to Adrian Gonzalez, CEO of Millward Brown Africa, Middle East, Asia-Pacific (AMAP), and will also join the AMAP board.
Rastrick brings more than 18 years of market research experience to the role and has led Millward Brown Singapore since 2008. She has worked with a wide range of clients, including local and multi-national brands and government and communications agencies, across Asia-Pacific and Europe. Aside from Singapore, Rastrick has significant experience across Southeast Asia including Philippines and Malaysia. She holds a joint honors Bachelors degree in Modern Languages from Bristol University, UK.
“I am excited about the opportunity to lead our team in Southeast Asia,” said Rastrick. “Local and global brands are thriving in the region and Millward Brown is well positioned to support this growth. I look forward to building on Gonzalo’s success and working with our employees, clients and partners through our next phase of growth.”
“Nichola has built a fantastic business in Singapore, where for three consecutive years Millward Brown has been recognized by Marketing Magazine as a top market research agency,” said Gonzalez. “Her experience with a broad range of clients and business environments, paired with her focus on talent and growth, make her the perfect person to lead our business in Southeast Asia. We’ll also welcome her contributions to the AMAP region’s board.”
The company today also named Priti Mehra to succeed Rastrick as managing director, Singapore. Mehra has more than 15 years in the market research industry, most recently as chief client officer of Millward Brown’s Southeast Asia business. In addition to her work with key clients, she drove the region’s Media and Digital and Marketing Sciences strategies and led training and knowledge management initiatives. Previously, she held senior client leadership roles with Millward Brown South Africa and IMRB. She holds an Economics degree from Delhi University, a MBA from the University of Mumbai and a Masters in Marketing Research from the University of Georgia.
Mehra commented, “I am delighted to take on this new challenge and look forward to applying my experience to continue our strong momentum in Singapore. With a terrific team in place and ongoing global and regional innovation, we are well positioned to help our clients drive brand growth and value.”
“Priti’s unique mix of client, solutions and leadership experience will serve her well in her new role,” Gonzalez added. “She has a proven track record of building deep partnerships with our clients to help them grow their brands and we look forward to her contributions as she leads our business in Singapore.”
Gonzalez concluded, “I am gratified with the depth of our AMAP management team and confident we’ll have a smooth transition as Gonzalo, Nichola and Priti step into their new roles.”
