SHANGHAI – Mindshare China has topped the R3 agencyScope study for media agencies in all three categories. This sweep of all three leagues is a feat not achieved in any R3 Agency Scope study in China before (including the creative and digital agency studies).
In its agencyScope study, global consultancy R3 Worldwide interviewed top-level decision makers across 230 media agency and client relationships. They scored clients across three categories: market perception, client performance and perception amongst agency professionals and trade publications.
Greg Paull, Principal at R3, said, “This is a first in terms of all media agencies in all the countries we do this study – leading in terms of perception, performance and agency professional.”
“We are delighted with the results of the survey and it’s an incredible testament to the hard work the teams are putting in on a daily basis,” said Amrita Randhawa, CEO, Mindshare China.
“We have had a lot of change at the agency over the past 18 months with a move to much more adaptive and data led planning and its gratifying to see it all pay off. I would like to also thank the clients who have continuously invested their faith in our ability to deliver.”
This was the fifth edition of the agencyScope study in China with fieldwork concluding in December 2013. R3 conduct a similar study in most major countries of the world including India, UK and Mexico, which benchmarks every agency’s perception amongst prospective clients and its performance against current clients.
Insights from the report are on the R3 slideshare page.
