SINGAPORE – Mindshare, the global media agency network that is part of WPP, has been named the APAC Media Network of the Year at Campaign Asia Pacific’s annual Agency of the Year awards gala dinner in Singapore after winning the title last year.
Following the sweeping success at premier industry awards including Festival of Media Asia, Festival of Media Global, Asian Marketing Effectiveness & Strategy, Cannes Lions, and Mobile Marketing Association’s SMARTIES™ awards, where Mindshare was recognized with more than 250 global, regional and local awards, the agency won the Campaign Asia Pacific Media Agency of the Year accolades across almost all markets in Asia, including 6 Gold, 3 Silver, and 2 Bronze. Additionally, Mindshare was also recognized as the Digital Agency of the Year in key markets including Indonesia (Gold), Vietnam (Gold), Pakistan (Gold), Bangladesh (Gold), Sri Lanka (Bronze). The programmatic arm of the agency FAST (Future Adaptive Specialist Team) was also listed the Asia Pacific Programmatic Agency of the Year (Bronze).
These wins earned Mindshare both the regional Media Agency of the Year and Digital Agency of the Year titles for South Asia and South East Asia.
The agency will end the year as the most awarded media agency network in the Asia Pacific region. These wins are on the back of Mindshare’s collaboration with some of the most prestigious and progressive marketers in the region.
For example, in 2016, Mindshare became the first media agency in the world to win a Glass Grand Prix at Cannes, with Mindshare India’s “6-Pack Band” campaign for Unilever’s Brooke Bond Tea.
Mindshare won the APAC Agency of the Year accolade at the Festival of Media, with Mindshare China swept gold trophies at Festival of Media Global with their work for L’Oreal and in APAC for KFC.
Earlier this year, Mindshare bagged 2 Gold, 2 Silver and 4 Bronze trophies at Asian Marketing Effectiveness & Strategies awards, Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. Mindshare China took home the Platinum trophy with their campaign “Beyond Number One” for KFC.
Mindshare continued to dominate the Mobile Marketing Association (MMA) SMARTIE™ awards for mobile excellence, winning 27 trophies with their work for Unilever, Nike, GlaxoSmithKline, Castrol, L’Oréal, KFC, PepsiCo, and Nestlé. The agency was crowned the APAC Network of the Year in Mobile for 2016, while the offices sweeping the Mobile Agency of the Year trophies in China, India, Indonesia and Vietnam.
In key markets, the agency continued to outperform. In India, for example, at the prestigious Ad Club Emvies awards, Mindshare won “Agency of the Year” by the highest margin ever: 395 points vs.130 of the agency who placed second.
Mindshare’s strength in delivering award-winning work also translated into business success. In 2016, the agency won some of the region’s largest pitches, including Indonesia’s largest media pitch (Indofood), Vietnam’s largest media pitch (Suntory PepsiCo & FrieslandCampina), China’s largest media pitches (KangShiFu, Yili and JingDong.com), Malaysia’s largest media pitch (Malaysia Airlines) and incremental assignments from Facebook, AMEX, Jaguar Land Rover, and more. Overall in Asia Pacific’s 15 markets, Mindshare won over 120 separate pitches.
Mindshare’s success is driven by their strong focus on delivering Adaptive Marketing, a unique approach to real-time communications. This was supported by the roll-out of the agency’s proprietary services and products – the ten differentiators, namely FAST, Shop+, Life+, Content+, Growth, LOOP, P4A, Connections Planning, Business Services, and Business Platforms.
These ten differentiators enabled Mindshare to be more client-centric, more focused on delivering incremental value to existing partners, streamlined the agency’s structure, and moved the agency upstream in areas like content, performance marketing, and data and analytics.
Ashutosh Srivastava, Chairman & CEO of AMEA & Russia/CIS at Mindshare said:
“I am thrilled to see Mindshare continue to lead and reshape best practices in the industry. It’s great recognition for our real stars – our people and the culture at Mindshare, which enables them to continue to produce inspiring work at such scale. Equally the client marketers, who believe in us and back us all the way, and who are such an integral part of Mindshare’s continued success and ongoing transformation.”
