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INDONESIA – Insurance company Prudential Indonesia has appointed Mindshare Indonesia as their agency of record for media strategy, planning and buying. Prudential Indonesia annual spends around USD 5 million (AC Nielsen Adex 2013), the agency said in a press release.
Mindshare Indonesia won the business following a competitive pitch process that lasted from March to April 2014. Other agencies pitching were Starcom and Dentsu. The agencies were asked to showcase their strategic planning and buying strength.
Himanshu Shekhar, CEO Mindshare Indonesia commented, “We are delighted with this win, and will be leveraging the extensive resources of GroupM to help enable Prudential Indonesia achieve their goals.”
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The contract is effective immediately.
