MALAYSIA – Leading telecommunications company Digi and part of global Telco giant Telenor has appointed Mindshare Malaysia to cover the full suite of its strategic and media services effective January 1st.
The agency won the account following a competitive pitch, which included incumbent agency Starcom, and OMD.
“We are excited to partner with Digi to bring inspiring experiences for consumers through our adaptive marketing approach. This appointment is a testament of Mindshare’s understanding of data and technology and the team’s passion for the telecom category and building market leader brands,” commented Varun Channa, Managing Director of Mindshare Malaysia.
This is part of a global pitch conducted by Telenor. Mindshare was appointed to handle the media business in several key markets.
