PARIS – Mobext has a global head – Marco Rigon, who has been tasked with further developing Havas Group’s overall mobile marketing strategy for clients worldwide, based in Paris.
Rigon, 38, joins the specialist mobile label following six years as associate director at Phonevalley, Publicis Groupe’s mobile marketing agency. He previously worked as business development director for Sharp Mobile in Southern Europe, and as a consultant supporting mobile operators such as Orange and Vodafone.
Rigon will be charged with developing innovative, non-intrusive mobile experiences, which connect consumers with brands across all of the group’s global operations. He will work across all areas where mobile has an impact for clients
and as Mobext continues to work in close collaboration with the group’s other products and services.
“It’s been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients’ businesses, ” said Rigon. “Mobext’s team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people. With teams of experts in 53 offices around the world we are already in a great position to leverage its significant international expertise.”
