CANNES – Mobext Head for Asia-Pacific Arthur Policarpio has been named to the jury of the Mobile Lions at the Cannes Lions International Festival of Creativity. Mobext is the mobile division of Havas.
Policarpio is also the co-founder and CEO of Mobext Philippines, the regional centre of excellence of Mobext. With more than 13 years’ experience in mobile marketing, he is a pioneer in the field and has worked on numerous award-winning mobile marketing campaigns for various top companies across the region.
Policarpio is a sought-after speaker across Asia-Pacific in mobile, and has spoken in various prestigious industry events such as Festival of Media in Singapore, AdTech ASEAN, Mobile Marketing Association Forums (Vietnam, India, Singapore, Shanghai), Spikes Asia, and many others.
Arthur is an industry leader in the Philippines, having co-founded the Internet and Mobile Marketing Association of the Philippines (IMMAP) in 2007, the country’s official organization for digital companies.
He is also the co-founder of Snapworx Digital, Inc., one of the Philippines’ leading independent digital marketing agencies.
