“The key is that when a consumer picks up a mobile phone, they expect something to happen instantly,” according to DeLu Jackson, Nissan’s Chief Digital Officer.
Open Mobile Media (London, UK) has conducted an interview with mobile experts in Japan from Nissan, KDDI, and Dentsu to produce an industry report which identifies ways and means to deliver seamless and simple mobile services.
3 leading figures in mobile communication in Japan have shared their insight on their strategies in mobile:
- Nissan, Chief Digital Officer – DeLu Jackson
- KDDI, Business Strategy Deputy Director – Koichi Morioka
- Dentsu, Deputy Director of Business Development Office – Kenji Hirakawa
Their industries backgrounds may differ but what they agree on is the idea of “seamless, simple services”. This is an ideal shared by many mobile communication experts yet one which presents us with challenges.
Download this free 6-page report, “Mobile Approach for Business in Transition to Seamless, Simple Services” from the following link: http://www.openmobilemedia.com/tokyo/content.php
