PHILIPPINES, MARCH 2011 – The Market is Mobile Conference 2011 at the Hotel Intercontinental, Makati City on April 7 and 8, 2011 will bring together more than a dozen mobile marketing experts and thought leaders from the Philippines and the region.
Marketers, advertisers, SMEs, content providers, telcos and consumers will learn the latest industry trends and forecasts from distinguished speakers such as Michael Smith Jr., Yahoo!’s director for Global Tech Initiatives; Ernest L. Cu, president and CEO of Globe Telecom Inc.; Jerome Almirante, head of VAS and Data Services of Smart Communications, Inc.; Rajiv Hiranandani, co-founder and executive director of Altruist-Mobile2Win; Rohit Dadwal managing director of Asia Pacific Mobile Marketing Association; Frederic Levy, associate director, NetBooster Asia; Barney Loehnis, chair of MMA – Asia Pacific; Fabrizio Caruso, VP for business development, general manager Asia-Pacific of Out There Media; Teresita Tan, executive vice president of the Bank of the Philippine Islands, Rhomel Marcojos, senior marketing services of Nokia Philippines, and Margot B. Torres, vice president for Marketing, Golden Arches Development Corporation (McDonald’s), among others.
Day 1 topics include “Mobile Landscape: From Voice to Data”, “Marketing Opportunities in the Growing Mobile Data Market”, “The Rise of Smart Phones Wireless Devices”, “Effective Target Marketing” and “Providing Means to Connect Brands with the Mobile Consumers”. Day 2 seminars include various case studies and talks on “What is best way to use SMS to Reach the Masses?”, “How Can Brands Be Discovered in the Small Screen?”, to name a few.
The conference is co-organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP)and Mobile Marketing Association (MMA) Philippines. IMMAP members can enjoy big discounts for registrants until March 31.
Visit www.mobilemarketingconference.com.ph for more details.
