ASIA-PACIFIC – SINGAPORE, APRIL 8, 2011 – The Mobile Marketing Association (MMA) has announced that it will be conducting three mobile marketing workshops at the Grand Hyatt Singapore on May 3, ahead of the MMA Forum in Singapore on May 4-5, 2011.
“The MMA Forum in Singapore will see some of the most influential players in the mobile ecosystem come together to collaborate on effective consumer engagement strategies,” said Rohit Dadwal, Managing Director – APAC, Mobile Marketing Association.
The workshop on “Global Truths of Mobile Marketing – Essentials for Successful Consumer Engagement” will introduce marketers to the latest mobile capabilities, technologies, standards and guidelines. Jojit Alcazar, Head of Mobile advertising, Smart Telecommunications; Michael Becker, Managing Director, North America, Mobile Marketing Association; and Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy One will present the workshop
The second workshop, “Advertising, Analytics and App Stores – How to Drive New Revenues through the Mobile Marketing Ecosystem”, will help educate carriers, media companies, brands and other internet stakeholders on collating and using user data to power a variety of new revenue models. The workshop will be conducted by Christian Goswami, Director of Product Management, Openwave Systems Inc; Patrick Mork, Chief Marketing Officer, GetJar; Antti Ohrling, Co-founder, BLYK; Mayur Pitamber, Product Strategist, Openwave Systems Inc; and Heather Wee, Head of New Media, Maxis Communication Berhad.
“As the mobile ecosystem evolves at a fast pace, mobile operators need to effectively manage data traffic while focusing on revenue generating solutions”, said Indranil Chatterjee, VP of Product Management and Strategic Marketing, Openwave Systems Inc. “The Asian market, in particular, is very important for the mobile industry as countries in the region are developing rapidly in terms of smartphones, mobile data usage and rollout of new applications and services. We believe the forum will help everyone understand better the roles each player holds to contribute to the mobile ecosystem.”
Lastly, “Social Mobile Commerce – Best Practices in Integrating Social and Mobile to Drive Revenue” will see thought leaders from around the globe share success stories and insights on social mobile commerce. The workshop will be conducted by Andrew Kahlow, CEO, Online Marketing Connect; and Eden Lau, CMO, Brandtology.
Themed “Consumers Are Mobile; Are You?”, this year’s MMA Forum Singapore focuses on consumer-centric engagement. The event will draw more than 250 local and regional delegates to Singapore. To view the Forum agenda and find out about registration, visit mobilemarketingforum.com/singapore2011/agenda.
