SINGAPORE FleishmanHillard has appointed creative agency veteran Michel Mommejat as its Singapore-based regional managing director of digital engagement initiatives for Asia Pacific to turn the PR consultancy into “the agency of the future”.
With 20 years of creative agency experience, Mommejat has pioneered integrated marketing solutions where brands and technology converge in digital, mobile, social, CRM, shopper marketing and e-commerce, according to the agency.
He will report to Lynne Anne Davis, Asia Pacific president.
“Michel brings the ideal combination of innovation excellence, global brand management mastery, and a collaborative spirit …He will play an active role in shaping FleishmanHillard as the agency of the future in Asia by connecting brands and people with a global data-driven insights approach to content creation, social engagement, commerce, measurement and optimization,” said Davis.
Mommejat’s responsibilities will driving key client engagements as the regional innovation lead for FH ContentWorks, a global content marketing offering customized to fit the unique communications needs of organizations while ensuring they stay true to their brands.
