LONDON – Mother London has announced the appointment of the Brazilian creative team Ana Balarin and Hermeti Balarin as new executive creative directors.
The real life partners, husband and wife, have risen through the ranks of the creative agency over the past nine years. They will be immediately tasked with leading London’s creative department, and continuing to cultivate a spirit of creative excellence among the next generation of Mother talent.
“We humbly accept the honour of leading Mother’s legendary creative output through its next era,” said Ana and Hermeti Balarin.
They will join the London management team, working alongside Managing Director Sara Tate and Joint Heads of Strategy Chris Gallery & Katie Mackay to continue to drive the agency’s creative reputation that has consistently built up over the past two decades.
Having been nurtured for the majority of their careers at Mother London, Ana and Hermeti have worked on almost every one of the agency’s clients and have been involved in some of its most populist and groundbreaking work in recent times.
“This is a big deal for Mother London. Handing creative leadership to a new generation is not something Mark and I do lightly. In Ana and Hermeti that decision is a nobrainer; they have it all,” said Creative Chief, Robert Saville.
