NEW YORK – MRM//McCann, the customer-experience marketing agency under McCann Worldgroup, has acquired Optaros, Inc., a leading digital eCommerce services/solutions provider.
Founded in 2004, Optaros is a global digital eCommerce consulting and service provider that has worked with hundreds of clients in helping them to conceive, build, and operate integrated digital eCommerce solutions. Optaros will remain headquartered in Boston as a unit within MRM//McCann and continue to be led by CEO Rob Willms.
“The addition of Optaros’ expertise to MRM//McCann enables us to create rich, connected customer experiences all the way through to the transaction by creating outstanding eCommerce experiences for all our clients,” said Michael McLaren, CEO, MRM//McCann. “This is an increasingly important component of our total service offering and will help our clients get ever closer to their customers. We are excited to bring Optaros into the MRM//McCann family”.
As a new breed of digital eCommerce partner that combines the capabilities of both a systems integrator and a brand-focused digital commerce agency, Optaros delivers branded technology and tools enabling customer experiences across the digital landscape. In addition to its Boston office, it maintains offices in Austin, San Francisco, and Bucharest, Romania, with more than 150 employees across its network.
Harris Diamond, Chairman & CEO, McCann Worldgroup said, “As the demand for marketing technology continues to accelerate and as our clients continue to seek a growing level of integration across the entire customer experience, Optaros enhances and accelerates MRM//McCann’s ability to deliver integrated digital experiences for our clients.”
MRM//McCann’s comprehensive digital marketing and consumer engagement capabilities include strategic, creative, technology and performance analysis services in a network spanning across more than 30 countries.
Rob Willms, CEO Optaros remarked, “Our clients have long considered us an innovation leader and a proven partner in their pursuit of tangible and reliable solutions for eCommerce. By combining our expertise with MRM//McCann’s we are well-positioned to ensure we’re always providing our clients with sound direction and advice based on the latest trends and practices in the digital commerce ecosystem in a way that will help our clients manage the consumer experience from initial engagement through transaction and into loyalty.”
AGC Partners acted as exclusive financial advisor to Optaros on this transaction.
