SINGAPORE – After a multi-agency pitch, MRM//McCann has been appointed the strategic digital partner for SMU – Singapore Management University, tasked with driving the mobile and digital platforms for the prestigious university.
Home to around 9,300 undergraduate, postgraduate, executive and professional, full- and part-time students, SMU has briefed the Agency to implement and manage various digital marketing initiatives to engage with prospective and current students, as well as alumni and other relevant stakeholders.
Aditya Karajgi, Business Director at MRM//McCann commented on the win: “We’re excited to have the opportunity to work with SMU. The core target audience of SMU consists of young millennials looking to enroll in an undergraduate or postgraduate course, a crucial decision that will have a big impact on their future. These prospective students are also digital natives – and this is where we look forward to communicate the core values of SMU and its unique pedagogy, using an engaging and interactive digital communication strategy”.
