LONDON – MullenLowe London was awarded Most Effective Agency of the Year 2017, for the second year in a row, at the Effie Awards ceremony last week.
The Effie Awards are recognised by advertisers and agencies as a global symbol of achievement in over 40 markets.
The accreditation didn’t stop there, MullenLowe London also picked up:
GOLD for Inspiring the Future, “Redraw the Balance”, Small Budgets category
SILVER for Lifebuoy Soap, “Help a Child Reach 5”, FMCG multi-market category
SILVER for Knorr, “Love at First Taste”, Brand Experience category
SILVER for Knorr, “Love at First Taste”, Food category
Last night also marked the night of the Creative Circle Awards where MullenLowe London won 3 Golds, 3 Silvers and 6 Bronze for the following:
GOLD for Inspiring the Future, “Redraw the Balance”, Best charity/public service online ad (Digital)
GOLD for Inspiring the Future, “Redraw the Balance”, Best Low Budget Idea
GOLD for Winston Fletcher Prize, “Winston Fletcher”, Best Art Direction (Design and Craft)
SILVER for Persil, “Free The Kids”, Best Cinemas (Film)
SILVER for Winston Fletcher Prize, “Winston Fletcher”, Best Art Direction (Direct and Experiential)
SILVER for Winston Fletcher Prize, “Winston Fletcher”, Best Book/Publication/Annual
BRONZE for Persil, “Free The Kids”, Best Integrated Campaign (Digital)
BRONZE for Persil, “Free The Kids”, Best Press Campaign (Press Outdoor and Radio)
BRONZE for The British Heart Foundation, “Unexpected News”, Best Tactical Outdoor (Press Outdoor and Radio)
BRONZE for The British Heart Foundation, “When You Least Expect It”, Best Tactical Press (Press Outdoor and Radio)
BRONZE for Samaritans, “We Listen”, Best Charity/Public Service Poster (Press Outdoor and Radio)
BRONZE for The British Heart Foundation, “When You Least Expect It”, Best Charity/Public Service Poster (Press Outdoor and Radio)
A very proud moment for the agency.
