Sponsor 
PHILIPPINES, APRIL 7, 2011 – Intermed Marketing Philippines, Inc., makers of Cherifer, the first multivitamin for kids with Chlorella Growth Factor, and Pedzinc Plus C, has just launched the first ever 3D cinema ad in the Philippines in partnership with Pencil First, Inc (PFI).
The 3D Cinema ad, coined "Boxetball" 30s, is a brainchild of PFI’s Koi Roxas and Toto Velmonte. It features the teaming up of boxes of Cherifer Syrup and Pedzinc Plus C while playing basketball against a competitive children’s multivitamins.
Boxetball is now playing in popular 3D cinemas in the Philippines. Carat Philippines is the media agency for the ad.
