MALAYSIA – MediaVest in Malaysia has won the media business for Perfect World, a Nasdaq-listed cross-platform game developer and operator in China without a pitch.
The company develops online games based on its proprietary game engines and game development platforms. Its strong technology and creative game design capabilities, combined with the extensive knowledge and experiences in the online game market, enable Perfect World to frequently and promptly introduce popular games designed to cater changing customer preferences and market trends.
“We’re looking for an agency with performance driven experience and believe MediaVest is able to aid us in growing our business,” said Mickey Ong, Marketing at Perfect World.
Perfect World has been looking for a media agency as they shift gears of the business in the Malaysia and Singapore market. They are looking for a media agency who knows local market especially the Chinese audience specializing in performance media.
“As a marketing/advertising company we have good understanding of the local Chinese audience. Adding to that our digital strategy to reach the Malaysian Chinese via performance media, tracking beyond clicks and also access to research such as sensing project provides an edge for Perfect World’s business,” said Piyee Wong, Managing Director MediaVest Malaysia.
Perfect World’s games are licensed to leading game operators in Asia, Latin America, Australia, New Zealand, and Russia.
The company has the most powerful capability in R&D, especially in the field of 3D games and they have, through M&A, established many overseas operations and released many world-famous games such as Neverwinter and the TorchLight series.
