BERLIN – Audience Serv, an International Audience Targeting and Performance Marketing Specialist with offices in Berlin, Munich, Singapore and Hanoi, announces today it’s continued international expansion with the acquisition of Karma Response, an e-mail marketing specialist headquartered in Barcelona.
Founded in 2017 by Daniele Sampaolesi and Carlo Biondo Amat, the company operates as an international online publisher and email marketing expert, developing its own innovative approach to automated campaign execution. Both founders will assume management roles within Audience Serv, Sampaolesi as the new Managing Director and Biondo Amat taking on the newly created role of Chief Operating Officer.
Commenting on the acquisition, Daniele Sampaolesi said, “Audience Serv is a strong, well-established and well-managed company. I am delighted with the integration of Karma Response into AudienceServ and to remain on board as Managing Director. “
“We are delighted that Karma Response and its employees are now part of the Audience Serv family,” said David Pikart, CEO and Founder of Audience Serv. “Karma Response has developed cutting edge proprietary technology that gives our approach to Programmatic E -Mail further strength. The acquisition will allow us to further extend our strong position in the European market while further rounding off our portfolio.”
As CEO, David Pikart will continue to focus on the strategic direction and development of Audience Serv globally.
About Audience Serv
Audience Serv is an international audience targeting and performance marketing specialist active in more than 20 countries globally, with offices in Berlin, Munich, Singapore, Hanoi and Barcelona. More than 50 audience experts are currently working on developing segmentation techniques to enable precise audience targeting. Using machine learning and artificial intelligence, the company, founded in 2008, is taking direct marketing to a new level of performance. w.audienceserv.com
