MANILA, PHILIPPINES – R3 has released the 10 biggest business wins for creative and media agencies in the Asia Pacific from December last year.
Creative Agencies
Topping the list is Digitas for BMW-Mini followed by DDB Philippines which has won four accounts: K Mart; Coles Supermarkets; Dulux, and; IKEA.
The rest was taken up by Ogilvy for five accounts: Heisen; Bose Corp; Yum! Pizza Hut; Sumitomo, and; Yokogawa Electrical Singapore.
Media Agencies
Meanwhile, Starcom topped the media agencies ranking for winning the Coke account. This was shortly followed by Initiative for the Reckitt Benckiser account in Indonesia. The media agency also secured another spot for HM Sampoerna – Phillip Morris in the same country.
Mediacom secured three spots for the following accounts: Warner Bros. Australia; Fanta, Sprite, Frestea, Nutriboost Digital, and; PROMISE.
Wavemaker also made it to the third spot for UnionPay planning and sixth spot for OCBC Singapore.
