SINGAPORE – Multinational fast-food chain Jollibee Foods Corporation has started a global relationship with BBH Singapore. BBH Singapore’s mandate will extend to brand and communications strategy and execution across International market projects.
Francis Flores, Global Brand CMO, Jollibee said: “We have some very exciting times
ahead. We are looking forward to collaborating with BBH Singapore on a number of
global initiatives.”
“Jollibee is a great brand, run by great people. What a wonderful opportunity to be able to help take a Southeast Asian brand to the world,” shared BBH Singapore CEO John Hadfield.
Jollibee is the #1 dominant QSR and most-loved brand in the Philippines, with store
network bigger than McDonalds and KFC combined. The company currently has
1,174 stores in the Philippines along with 248 stores across 16 markets globally, and has
embarked on an aggressive international expansion plan.
In the Philippines, Jollibee’s main creative partners are Publicis JimenezBasic and McCann Worldgroup Philippines, while some special projects are handled by BBDO Guerrero and Dentsu Jayme Syfu.
