KUALA LUMPUR, MALAYSIA – GO Communications has been commissioned by innovative insurance benefits provider, AXXESS, to manage its full spectrum of traditional and digital public relations and communications initiatives to promote the brand and fortify its leadership position throughout the country.
In addition to running traditional public relations and communications campaigns and initiatives, the agency is also tasked with managing and executing a varied scope of digital and social media initiatives, including content planning and creation, the development and management of AXXESS’ social media channels (including Facebook and Instagram), as well as digital and social media advertising.
The timely appointment comes as AXXESS recently rolled out its dedicated Covid-19 insurance plan available to all Malaysians from aged one month to 65 years – the first of its kind in Malaysia. Available only for a limited time, the AXXESS Covid-19 Protect plan offers policyholders a payout of RM2,000 upon being diagnosed for Covid-19 in Malaysia and hospitalized as a result. The plan – underwritten by AIA General Berhad – is valid for a period of three months for a one-time premium payment of only RM28.50 (inclusive of tax), making it truly affordable.
“The recent spate of record infections in Malaysia is truly concerning, to say the least. What we are offering is a truly unique product which offers great value, yet extremely affordable at only 31 sen per day. Our appointment of GO Communications, therefore, couldn’t have been timelier, in this regard, to enable as many Malaysians to benefit from this truly unique product,” said Richard Devaraj, CEO of AXXESS.
“GO Communications possesses the right experience, knowledge and expertise, coupled with an impressive track record of helping businesses to grow and thrive, especially during turbulent times. Using innovative tactical approaches to public relations and communications, we are confident we have made the right business move, and see GO not merely as an agency but a strategic business partner to propel the brand forward. Besides the Covid-19 plan, we are also strategically working with them to roll out more multifaceted products and services, and strengthen our brand’s positioning in the country,” he said of GO’s appointment.
In addition to AXXESS Covid-19 Protect plan, the company has also gained recognition in recent times for its innovative products and insurance benefits programmes, all of which can be purchased online without requiring prior medical checkups. Many of these plans also leverage on unique partnerships with other brands, insurance companies, and service providers, making its products truly innovative and affordable. The company also offers inexpensive alternatives to insurance plans that leverages on the daily spending habits of individuals; via conversion of Petronas’ Mesra loyalty points, among others. These maverick offerings cater to diverse audiences in Malaysia, many of whom are grossly underinsured.
Besides the Covid-19 plan, the company also recently introduced AXXESS Lifeline, a Personal Accident protection plan which offers a combined payout valued at RM500,000 in the event of an accident that leads to death, for an incredibly low premium from only RM9.99 per month.
The RM500,000 payout offered by the AXXESS Lifeline includes a lump-sum cash payment of RM100,000, as well as vouchers and benefits for the essential needs of a family for the next three years, including medical benefits (inpatient and outpatient), fuel, groceries, utilities, telco, health and personal care products, clothing, furniture and home appliances, e-wallet top-ups, subscription services, and more.
“Working within a creative environment, it is truly refreshing to come across a company that shares similar values such as AXXESS, who we predict will, in due time, prove themselves to be a force to be reckoned with as an alternative insurance benefits provider in Malaysia. We are truly excited to be working together and have already deliberated on strategically forging effective synergies and partnerships in the business community, while harnessing the magic of public relations and digital to effectively position AXXESS as an industry leader in Malaysia,” said Peter de Kretser, CEO of GO Communications.
One of the ways AXXESS has truly differentiated itself from other insurance providers in the country is by leveraging on partnerships with merchant brands and affiliates to create innovative ways to make insurance more targeted and affordable for everyone in Malaysia.
Besides existing partnerships, AXXESS welcome other brands who are keen to enhance their value proposition to benefit current and prospective customers – by offering valuable insurance benefits – for ‘win-win’ collaborations. It is able to customise innovative solutions for partnering brands to stand out in their customers’ minds, amid the current competitive market. More information on AXXESS and its unique products and services can be found at www.axxess.com.my.
