JAKARTA, INDONESIA – Grab, Southeast Asia’s leading super app – providing transportation, food delivery, logistics and financial services has appointed Havas Group Indonesia as its media agency following a competitive pitch. The account serviced by Arena Media, part of Havas Group Indonesia will handle the offline media planning and buying for Grab.
Beginning as a taxi-hailing app in 2012, Grab has now extended its product platform to multiple services including ride-hailing, food and package delivery, payments and more. The company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam, Cambodia and Myanmar.
Speaking about the appointment, Grab Indonesia’s General Manager, Marketing, Daniel Leeuwen said, “As Grab continues to lead as an everyday Super-app in Indonesia, we thrive to create memorable marketing communications efforts in Indonesia. We are excited to have Havas Indonesia supporting Grab to communicate to our driver-partners, merchants and customers.
The team at Havas demonstrated their ability to help us engage with our audience and deliver effective results. Their strategy is aligned with our vision and they are the best-placed agency to help us navigate the changing media environment, as we head into the next stage of our growth.”
“We are excited to be given the opportunity to work with Grab and look forward to creating meaningful, effective work by leveraging the best of our capabilities in data, analytics and technology, to further advance their growth in SEA”, added Tizzy Zoelfikar, General Manager, Havas Media Group Indonesia.
Vishnu Mohan, Chairman & CEO SEA & India added, “Grab’s journey of being Southeast Asia’s largest mobile technology company that connects millions of consumers to millions of drivers, merchants, and businesses, is inspiring and hugely motivating. It is an honour to partner with them and take their success story in Indonesia even further.”
