JAKARTA, INDONESIA – Havas Group Indonesia has retained its partnership with leading household and personal care company, Godrej, following a competitive pitch. The account led by Arena Media, part of Havas Group, will continue to handle the offline media planning and buying for Godrej’s portfolio of brands such as Stella, HIT, Mitu, NYU, Cap Gajah, Klinpak, Shikada and others.
Speaking about the reappointment, Akhil Chandra, President Director Godrej Indonesia said, “The team’s solid category knowledge, compelling strategic media planning to tackle some of our key brand challenges combined with an enthusiastic & experienced agency team were the deciding factors behind the reappointment and we look forward to our renewed partnership.”
“Godrej products are much loved in Indonesia with brands like HIT, Stella being market leaders in their categories. We will continue to leverage our value proposition of creating meaningful brands and strengthen Godrej’s perception and positioning in the market. We are honoured with the opportunity of continuing to work with the brand and delivering effective business outcomes,” Tizzy Zoelfikar, General Manager Havas Media Group Indonesia.
Adding on, Vishnu Mohan, Chairman and CEO India & SEA Havas Group said, “Trust and collaboration are at the core of our relationship with Godrej and we are incredibly excited to continue the momentum. We are looking forward to drive Godrej’s business objectives and reinforce its positioning in the local market.”
Godrej Indonesia is a leading household and personal care company, delighting 16 million households across Indonesia. Their flagship brands – HIT in household insecticides, Stella in air fresheners and Mitu in baby tissues and baby care – are market leaders in their respective categories.
The reappointment is effective immediately.
