SINGAPORE – Continuing its long-standing partnership with Havas Group, Singapore Management University (SMU) has re-appointed the network as its Media Agency of Record with an integrated creative scope following a competitive pitch. The account was first won by Havas in 2016.
“It is a huge honour for us to reappointed by SMU – a premier global university in Asia and a game-changer in the education vertical. The reappointment is testament to our long-standing relationship with SMU and our efforts for continuous reinvention to stay ahead of the curve. Our approach to integration is client-centric at the core that enables us to align the right resources to a particular business challenge and we are confident that our multi-disciplinary way of working will add more meaning to SMU’s brand objectives and deepen the engagement it has with their consumers,” said Jacqui Lim, Group CEO, Havas Singapore.
The account is effective immediately, for a period of three years with an option to renew for an additional year.
