MUMBAI, INDIA — India-based paint company Nerolac Paints adds Leo Burnett to its roster of creative agencies after a multi-agency pitch. The account will be handled out of the Leo Burnett Mumbai office; Leo Burnett India is at the top of Leo Burnett’s global network of 86 agencies.
Kansai Nerolac Paints is one of the largest paint companies in India, with a rich heritage of 100 years in the paint industry, and the leader in the industrial segment. A wholly-owned subsidiary of Kansai Paint Co. Ltd., Japan — among the Top 10 companies worldwide — Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals, and hotels to sophisticated industrial coatings for industries.
“Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand,” said Anuj Jain, executive director of Kansai Nerolac Paints Limited.
“As we complete 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to build a healthy and beautiful future.”
Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett, “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together.”
