SINGAPORE — Mandai Park Holdings (Mandai) which is overseeing the development of the Mandai nature district has reappointed The Secret Little Agency (TSLA) as its global creative partner. The agency was re-appointed by Mandai following a competitive creative pitch that drew interest from several network and independent agencies. TSLA will launch into its second term as creative agency of record for the brand rejuvenation of Singapore’s upcoming wildlife and nature precinct.
The Mandai nature precinct will be home to world-leading zoological parks where visitors can connect with animals, be inspired about conservation, and act on helping create a healthier planet for wildlife, nature, and humans. More distinctive nature-based experiences, green public spaces, and an eco-friendly resort are being integrated into the area, under an exciting rejuvenation plan that will be home to the Singapore Zoo, The Night Safar, River Safari and Jurong Bird Park.
Eunice Tan, Partner at TSLA, said: “There are very few briefs in the world which demand creativity to urgently champion biodiversity and wildlife conservation, so we are both honoured and incredibly excited to be able to continue this journey with Mandai.”
TSLA’s global design practice led by Hanyi Lee will continue to lead in creating and evolving both the master brand as well all associated park brands across hundreds of physical and digital brand touch points. As part of the Mother family, TSLA will tap design, strategic and creative support from Mother’s London and New York offices to drive the integrated communication rollout of the brand globally.
