SINGAPORE — MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the leading global video advertising and monetisation platform now part of Magnite.
Jakarta-based MNC Group said it has selected SpotX as their first video SSP to accelerate inventory monetization for their online streaming services, Vision+ and RCTI+.
“Indonesia has a fast-growing OTT consumer market with a strong demand for local content. This has placed Vision+’s growth competitively ahead of Netflix and Disney+ in Indonesia. Alongside RCTI+ and our strong portfolio of digital business, we’re excited to take our video advertising business to the next level with a programmatic video ad tech leader like SpotX to monetize our inventory and offer a premium audience to regional advertisers,” said Valencia H. Tanoesoedibjo, MNC Media COO.
Vision+ is MNC Group’s OTT video streaming platform offering premium TV channels and more than 10,000 hours of video on demand content across international and local genres. As the fastest growing, number one local OTT platform in Indonesia, it currently attracts more than 32 million monthly active users where 62% are millennials.
Vision+ delivers the strongest local content in the market with exclusive access to MNC’s local content featuring localized popular global franchises such as The Voice, Indonesian Idol, X Factor, MasterChef and more.
RCTI+ , the latest online streaming service and super app platform launched in 2019, has amassed more than 32 million monthly active users since inception. The platform not only offers a range of MNCN content library, catch-up TV features, unaired TV content, and original content production, but also content including news, radio, UGC and games.
SpotX’s OTT is for Everyone APAC research revealed Indonesia as one of the top three markets for OTT viewing, with 76% streaming video at least once a week. In APAC, OTT streaming has reached 392 million users.
“We’re thrilled to be working with one of the largest local content providers leading the OTT space in Indonesia. As Vision+ and RCTI+ continue to rapidly expand their premium, exclusive content, this is especially attractive to brands who want to reach an engaged digital native audience,” said Magnite Asia Managing Director Gavin Buxton. “With the tremendous growth in Indonesia’s internet economy, opportunities in the OTT market are immense. We’re excited to bring the newly combined strengths of SpotX and Magnite to deliver the best-in-class video advertising solution to content providers and advertisers.”
In April 2021, Magnite closed the acquisition of SpotX – creating the largest independent CTV and video ad platform.
