KUALA LUMPUR, MALAYSIA — Malaysia’s national domain name provider, MYNIC Berhad, has appointed Ruder Finn Malaysia as public relations partner following a closed pitch called in May this year. This strategic partnership sees Ruder Finn supporting MYNIC in strengthening its brand positioning and accelerating the adoption of the .MY domain in the nation and beyond.
Following the partnership, Ruder Finn will also be responsible for providing strategic counsel and managing public relations duties in thought leadership, executive profiling, media relations, and stakeholder engagement for various internal and external initiatives.
YBhg. Datuk Ts. Hasnul Fadhly Hasan, Chief Executive Officer MYNIC said, “Seeing that the pandemic has greatly accelerated digital adoption not only in Malaysia but worldwide, our ongoing challenge is to keep brands, businesses, and corporations informed of the benefits of adopting the .MY domain. With close to 8.02 million businesses registered in Malaysia, we believe that Malaysia has the potential to be a strong contributor to the global digital economy.”
Elya Eusoff, General Manager of Ruder Finn Malaysia, said, “We are excited to partner with MYNIC to create value for the digital community. At Ruder Finn, we believe that our clients are transformation drivers. Hence, we strive to help them stay ahead of today’s innovation to reach for a bolder tomorrow. Upon learning MYNIC’s values and desires to create innovation that matters, enrich user experiences, and be committed towards excellence, we trust that this partnership will be able to uncover new possibilities for all.”
This partnership will see Ruder Finn focusing on amplifying MYNIC’s initiatives to support micro, small, and medium enterprises (MSMEs) transition from offline to online such as PRIME (Program Realisasi Impian Ekonomi Digital). The initiative, which translates to Digital Economy Dream Realisation Program, was launched in November last year. It aims to support and guide MSMEs to digitalize their businesses, increase their competitiveness in the market, and engage in the digital economy through key components consisting of digital branding, digital platform and assets, as well as human capital development.
