LONDON – With the belief that ‘ideas that bind’ can change the world, Happy Yolk launched yesterday. The agency will focus on ideas that connect brands to people, culture and causes. The core team comprises Chris Godfrey, Alissa Khan-Whelan and CJ Brown, who were behind last year’s World Record Egg.
The self-initiated project – which became the world’s most ‘liked’ image online – went on to champion mental health via a Super Bowl reveal, in partnership with Hulu and Mental Health America. This connection to culture and cause will drive the strategic thinking and creative output of Happy Yolk.
Brown says, “We’re driven by ideas that bind, helping brands inspire the right reaction from audiences, through simple answers to often-complex questions.”
Godfrey adds, “We were able to get a picture of an egg from a sofa in South London to the Super Bowl within four weeks. So we can’t wait to see what we can create with like-minded people and brands that want to stand out.”
The agency is jointly backed by Blurred and Tin Man with Nik Govier (Blurred) and Mandy Sharp (Tin Man) sitting on the board and providing strategic and business advice.
Commenting on the launch, Govier says “I first approached the team as creative cohort partners for Blurred, but quickly saw the potential. They created the World Record Egg in their own time – and just for kicks – to phenomenal effect. They have a rare kind of energy that is just contagious.”
Sharp added “At Tin Man, we were looking for partners who shared our passion for exceptional creativity and strategy. When I met the team I knew immediately we could do amazing things together. Talent oozes from every pore and I’m excited about what the future holds for them.”
In the run-up to launch, the trio have already completed work with TalkTalk, Happy Egg Co and teamed up with Sony Music and DJ Khalid on the release of his latest album.
The agency has also reaffirmed its commitment to positive causes through 2020 and beyond; imperative for brands to connect with audiences. Khan-Whelan of Happy Yolk adds, “In the year since the Super Bowl, the world has changed beyond measure. Brands and business need even smarter thinking that cuts through and connects. We believe that ideas that bind can change the world, and we’re looking forward to proving this.”
