Publicis Groupe’s Starcom and Epsilon have been awarded the global media assignment for Novartis. The assignment, which covers media planning, buying, data and analytics, includes 60 markets globally and is effective January 1, 2020.
As one of the world’s leading global medicines company, Novartis is aggressively reimagining medicine to improve and extend people’s lives. Leveraging science-based innovation to deliver better patient outcomes, Novartis products reach more than 750 million people globally.
To deliver data-driven marketing strategy and accelerate business transformation, Starcom and Epsilon created a bespoke solution: NovartisONE2. This integrated, co-located solution combines the power of Starcom and Epsilon with Publicis Groupe’s unmatched expertise in healthcare marketing and media.
“Just as Novartis seeks to reimagine medicine, we too seek to reimagine and transform how we deliver data-driven marketing strategies for our clients,” said John Sheehy, Global Brand President, Starcom Worldwide. “Rooted in a data-led, digital-first approach, NovartisONE2 unites Starcom and Epsilon to deliver capability that is agile, collaborative and relentlessly focused driving business outcomes, along with delivering personalized experiences at scale for Novartis’ complex and evolving consumers.”
The selection of NovartisONE2 extends and deepens Publicis’ relationship with Novartis, with Starcom, the pitch incumbent, having served as its media agency since 2010.
About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we create experiences people love and actions brands need. With more than 5,800 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, McDonald’s, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40].
Positioned at Publicis Groupe’s core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visit www.epsilon.com. Follow us on Twitter at @EpsilonMktg.
About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of data, creativity, media and technology, uniquely positioned to deliver personalized experience at scale. Publicis Groupe offers its clients a seamless end-to-end service to address all their marketing and transformation challenges. Publicis Groupe is organized across Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Performics, Digitas), Publicis Sapient and Publicis Health. Epsilon, the data-driven marketing and tech company and its platform Conversant, is positioned at the center of the group fueling all the group’s operations. Present in over 100 countries, Publicis Groupe employs nearly 84,000 professionals.
