NEW DELHI, INDIA – India’s leading ethnic fashion brand for women, BIBA has appointed Publicis India as its creative agency. Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi.
Commenting on the appointment, Siddharath Bindra, Managing Director, BIBA Apparels Pvt. Ltd. said: “I am happy to associate with Publicis as our communication partner for our brand BIBA as the company brings quality of experience with them. For BIBA; we always look for a partner who can understand and resonate with the aesthetic of the brand and we saw this in the Team and the work they presented. We look forward to partnering with them.”
On winning the account, Srija Chatterjee, Managing Director, Publicis India said: “We are delighted to have BIBA Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what BIBA has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”
About BIBA Apparel India Ltd:
BIBA, a synonym for pretty women in Punjabi, is literally a home-grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a paltry sum of eight thousand, way back in 1988. Symbolizing the strength and spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (SalwarKameezDupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years.
BIBA products are today available through 278 stores in 110 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central.
