TOKYO — R/GA Tokyo has today confirmed it has joined Shiseido’s roster of agencies. The newly-forged relationship will include a 5-person embedded team, consisting of an R/GA Tokyo Senior Producer, Creative Technology Director, Software Engineer and Design Director sitting within Shiseido’s 100-strong Creative Division. The team will be led by Mark Lloyd Ruck, Associate Creative Director, User Experience.
R/GA Tokyo will serve as a strategic business partner to the iconic Japanese company, consulting on new ways of working — from revamping brick-and-mortar retail environments to creating visual communications.
R/GA APAC EVP Managing Director, Jim Moffatt described the relationship as a meeting of the minds.
“A founding principle of R/GA Tokyo was the desire to work with deeply respected Japanese companies that aspire to do things differently, and Shiseido is the definition of this philosophy,” said Moffatt. “Working together will allow us to bring a richly innovative heritage to the fore and position the company for the future.”
Naomi Yamamoto, Shiseido’s Chief Creative Officer, described the move as a way of integrating R/GA Tokyo’s approach and expertise directly into company culture, facilitating and accelerating transformation.
“A purely traditional approach of writing briefs and assigning projects does not elevate client or agency knowledge. By embedding a team, we can collaborate much more closely, merging our understanding of the company and customer with R/GA’s capabilities and global outlook in a way that enriches both and ensures our relevance for another 100 years.”
