Saatchi & Saatchi was recently awarded Siemens Home Appliances (HA) Global Account. The Saatchi team will lead Siemens HA brand advertising strategy and creative services.
The pitch process was truly a global group effort with The Power of One strategy put into action, tapping into the strong e-commerce knowledge and digital expertise from the team in China, to win the account. Saatchi & Saatchi Düsseldorf and China offices will work together to sustain and build Siemens HA brand’s global presence.
BSH, Greater China Region, Senior Vice President of Marketing Christof Jaeger commented: “Through the pitch process Saatchi & Saatchi strongly validated our belief that they can consistently deliver on the range of communications strategy, planning, and execution our brand requires to continue growing. The partnership has already begun and we are excited to see the positive results’.
Irene Shum, Managing Director of Saatchi & Saatchi Shanghai said: ”It is an honour to win Siemens Home Appliances’ Global Account. Our ability to succeed in this highly competitive pitch stems from our breadth of resources and capabilities under The Power of One strategy. The brand Siemens HA is already known for its cutting-edge home appliance technology and is one of the most trusted and premium home appliances brands worldwide. We are thrilled to work with them to strengthen the brand’s reputation even further and continue building consumer love of their product.”
About Siemens HA
Siemens HA is a premier German home appliances brand, operated by German HA manufacturer BSH Group. We sell products in over 40 countries around the world. With our quality products, complete channels and professional services, we are devoted to providing one-stop solutions for smart home appliances and thereby bringing higher standards and a better quality of life to our customers.
Since entering into China’s market in 1994, Siemens HA has won favour and recognition from Chinese customers, achieving a growing market share with our innovative design, globally unified manufacturing and testing standards, and high-quality products. Currently, Siemens HA products manufactured and sold in the China market include refrigerators, washing machines, dryers, washer-dryer, dishwashers, range hoods, stoves, sterilizing cabinets and other small home appliances. Our customer service network covers 31 provinces and nearly 700 cities in China.
