SINGAPORE – Halza, the social-medical app, announces the multi-year appointment of BBDO for the development of global marketing of Halza and Hen.World, including Dr Hen Says, an Instagram account that provides health facts in a fun and humorous manner.
Digital healthcare is becoming a necessity as people are driven to organize their lives on mobile devices. There is an increased interest in managing and understanding more about health, especially in light of increasing healthcare costs.
Halza is user-centric and focuses on people having control over all information pertaining to their own bodies, readily available at their fingertips. When healthy, they are the owners of a healthy life; when sick, they are the owners of their condition.
The upcoming campaigns will address many key health issues including the rise of Chronic and Metabolic Diseases like Fatty Liver, Diabetes, Cancer, Stroke, and Heart disease.
“In the mobile-driven world, Halza was created with a vision of building a unique, consumer-centric, global healthcare brand, providing health information, easily understood by users, and backed up by a social-media savvy marketing strategy. Halza has built an in-house Art & Animation studio, an experienced IT team, and an internationally-focused executive team”, according to Richard Nijkerk, Founder & Chairman of Halza, “Moving to the next level of growth, we at Halza are extremely excited to work with the BBDO team, who has shown enthusiasm and respect for our vision from the very first discussion.”
Nick Morrell, Managing Director BBDO Singapore, commented “Halza offers a ground-breaking way to always have your medical records and information on hand, and we are delighted to help the team’s efforts through our expertise in building consumer brands.”
Halza is available on both Android and iOS.
About BBDO Asia Pacific
BBDO Asia Pacific is part of BBDO Worldwide. With representation in more than eighteen countries, BBDO Asia Pacific provides award-winning advertising and brand communications solutions for clients. In 2016 & 2017 BBDO was named Network of the Year at the APAC Effie Awards. In 2014, 2015, 2016 and 2017, BBDO was the most awarded Network in Asia Pacific at Cannes and Network of the Year at Spikes in 2012, 2014, 2015, 2016, 2017 and 2018.
About Halza
Founded in 2015 in Singapore, the Halza App stores, tracks and shares health records for you and your family. On Halza, you can communicate privately with doctors, family and friends on your health condition. Halza is a member of the Nijkerk Group, a privately-held industrial information technology and real estate company. Halza operates from Singapore, Taiwan, Dubai & Europe.
