SINGAPORE — Following a competitive pitch, the world’s largest restaurant chain Subway has appointed Mutant as its public relations agency to help strengthen its brand positioning and share-of-voice in Singapore.
As part of the one year partnership, Subway and Mutant will work together on a series of campaigns that drive business growth and connect with key stakeholders.
Commenting on the appointment, Mutant’s Managing Director Lina Marican said, “We’re thrilled to be partnering with a brand that’s synonymous with freshness, and look forward to getting them the best results. I’m confident that with Mutant’s creative and strategic expertise, Subway will take its brand to the next level.”
The restaurant chain and Mutant kicked off their partnership with the launch of Subway’s localised flavour pairing: the Rendang Sub and the Pandan Cookie. The Rendang sub features a sumptuous, coconut-infused rendang sauce that promises to tantalize the senses with its unique spice mixture and irresistible aromatic taste
Additionally, Mutant is also supporting Subway’s first large-scale community impact initiative in Singapore, with the distribution of 10,000 Rendang subs to staff and volunteers at vaccination centres, testing centres, and the National Centre for Infectious Diseases (NCID).
“By partnering with a strategic PR agency, we hope to benefit from creative ideas and fresh perspectives that will positively propel Subway’s image and reputation amongst customers, employees as well as current and future franchisees. We are already seeing the benefits manifest with Mutant who helped us create our very first large-scale community impact initiative – providing meals to frontliners and medical professionals who are doing vital work during these trying times. With this partnership, we hope to not just engage with our fans more, but to bring more of such impactful activations to the community,” said Samad Mohd Shariff, Country Director, Subway, South East Asia.
