MUMBAI, INDIA —WPP’s VMLY&R India has been appointed the agency of record (AOR) for Colgate-Palmolive’s digital communication business.
“Colgate-Palmolive is a dream mandate for any agency,” said Anil Nair, CEO of VMLY&R India.
“This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it on new-age digital platforms, and create meaningful content and experiences for consumers.”
The agency’s scope will encompass digital campaign planning, creative thinking, social listening, and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms.
This will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands. It will also partner with Colgate-Palmolive as it ventures exciting new areas.
Colgate-Palmolive is a brand with tremendous equity in India, and VMLY&R will be focused on making the brand thrive in its connected consumer ecosystem. In contemporizing its appeal amongst emerging consumer segments and through ever-emerging touchpoints. Helping the brand become more conversational and in the moment.
