STOCKHOLM – The next time an display phone rings in store, you may want to pick it up.
In a new campaign, ‘Pick it Up,’ by DDB Stockholm, Samsung Sweden has replaced a few display Galaxy Alpha phones with functional ones in several Swedish stores, ready to ring at any time. If a customer dares pick it up, it could be theirs.
As part of the strategy to get potential users to touch and feel the phones, text messages will be sent with tips on where the next phone may ring.
“In this campaign we wanted to focus on bringing out our new smartphone and it’s design details with a nice twist – hence let people experience the Samsung Galaxy Alpha in real life,” said Jonas Eklöf, marketing manager IT & Mobile at Samsung Nordics.
The campaign is one of the first initiatives by DDB Stockholm for Samsung Nordics, since they began their partnership in 2014.
“We wanted to create an interaction with consumers where they are usually overwhelmed with options – at point of purchases. We hopefully will make them smile and consider Samsung as their first choice,” said Jacob Sandström, Business Director at DDB.
CREDITS
Agency: DDB Stockholm
Business Director: Jacob Sandström
Account Director: Jasmine Riahi
Account Manager: Rebecca Jerndahl & Susanne Ytterlid
Creatives: Julia Stenius & Daniel Mencák, Fredrik Lund & Linus Östholm
Planner: Patrick Wilkorsz
Digital Director: Andreas Fabbe
Digital Account Director: Katarina Mohlin
Digital Account Manager: Christian Stephens
Digital Designers: Martin Runfors & Dennis Phang
Graphic Designer: Tor Westerlund
Copywriters: Johan Alm & Tor Dickson
Production Company: House
Retail Agency: Workshop
