NEW YORK – New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ has announced the 2018 Grand Jury. Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
To date the 2018 Grand Jury includes 107+ award-winning interactive and multidisciplinary marketers with 38% women. AME’s jury is comprised of CEO’s, Chief Strategy Officers, Planning Directors, Global Brand Managers, and Chief Branding Strategists recruited from 40 countries around the globe.
From the Philippines, two top strategists were included in the jury, namely, Gino Borromeo, Chief Strategy Officer of McCann Worldgroup Philippines and Diday Alcudia, Chief Strategy Planner of Dentsu Jayme Syfu.
“The caliber of this year’s Grand Jury is recognized internationally for their strategic expertise and their creative accomplishments,” said Michael Demetriades, President of New York Festivals and Executive Director of the AME Awards. “It’s an honor to have these exceptional executives on this year’s jury.”
The AME Awards Grand Jury, a diverse collective of executives assembled from five regions, allows all entries to be judged with cultural relevance within their own region by award-winning strategists and marketers from that specific market. Regions include: North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
AME’s Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions
“AME’s Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%, this thorough process assures the most innovative creative work with measurable results are celebrated,” said Mr. Demetriades.
The extended deadline to enter the 2018 AME Awards is December 31, 2017. Entry details and additional information can be found on the AME website, www.ameawards.com.
